Our Story
Founded in 2003 in the heart of Toronto, GradeRides began as a small family-owned business with a simple mission: to provide Canadian men with access to the finest footwear and unparalleled service. What started as a modest storefront has grown into Canada's premier destination for men's shoes, orthotics, and foot care services.
Our founder, Michael Richardson, recognized a gap in the Canadian market for truly personalized shoe fitting and quality footwear. With over 30 years of experience in the footwear industry, he established GradeRides on the principles of craftsmanship, comfort, and customer satisfaction.
Today, we continue to honor those founding principles while embracing modern technology and techniques. Our team of certified pedorthists, master cobblers, and footwear specialists work together to ensure every customer walks away with the perfect fit and confidence in every step.